Local SEO, AI search visibility, paid media, attribution. No recycled best-practice posts. Just what I'm seeing in real campaigns this week.
On May 7, Google added a quiet deprecation banner to the top of its FAQ structured data documentation. No blog post, no announcement video, just a banner. Within hours, my…
I run Boise Marketing Guy as a team of one. Always have. But in 2026, that “one” includes AI assistance in ways that would have seemed impossible three years ago. I’m…
I didn’t plan to stay in Idaho. I came here in 2017 for a job at TSheets, a payroll software company that was already thriving in Eagle. The plan was two years, maybe three. Build…
I get asked about my software stack every few months, usually by a business owner who just got pitched an all-in-one platform or a new business trying to figure out what they…
I’ve been doing this work since 2006. I’ve recommended a lot of tactics over the years. Some of them aged well. Others turned into zombie advice, people still repeating them…
I’ve been doing digital marketing since before Facebook existed. I started my consulting practice in 2006, moved to Boise in 2017 to join TSheets, and have been serving Idaho…
I worked with a Coeur d’Alene HVAC contractor last year who couldn’t understand why his Google Ads performed worse in October than June. The answer was simple: his audience mix…
I’ve run campaigns in Eastern Idaho for 12 years, and the biggest mistake marketers make is treating it like smaller Boise. It’s not. Idaho Falls runs on government contracts…
I’ve worked with clients across the Magic Valley for over a decade, and the marketing here looks nothing like Boise or Coeur d’Alene. This is dairy country, food processing…
I’ve worked with clients in Sun Valley, McCall, and Coeur d’Alene long enough to know that resort town marketing is its own discipline. The tactics that work for a Boise plumber…
I’ve been running marketing campaigns for Treasure Valley businesses since 2017. The market I work in today is not the market I started in. Ada County added 140,000 people between…
I’ve watched dozens of Boise small businesses spend $3,000 a month on Google Ads without knowing which keywords actually produced customers. They’d see clicks and conversions in…
I’ve audited maybe 200 Google Ads accounts for Idaho businesses over the last decade. The patterns repeat. A Meridian HVAC company spending $4,000/month and getting three leads. A…
I manage Meta ad accounts for eleven Idaho businesses right now. Five are printing money. Six are barely breaking even. The difference isn’t budget size or how well I set up the…
I’ve managed Google Ads for Idaho businesses since 2017, from Coeur d’Alene to Twin Falls. The question I hear most: “What will this actually cost me?” Fair question…
I get asked this question every week by Idaho business owners, and the honest answer frustrates people: you probably need both. But I also know most small businesses can’t afford…
I get asked this at least twice a month: “Should I still be building citations?” The short answer is yes. The longer answer is that citation-building in 2026 looks…
I’ve audited over 200 Idaho small business Google profiles in the last three years. The ones with 50+ reviews aren’t doing anything fancy. They ask at the right time, they make it…
I’ve been consulting in Idaho since 2017, and I’ve cleaned up after a lot of bad hires. The consultant selection process is broken. Business owners get dazzled by credentials that…
I’ve optimized hundreds of Google Business Profiles since moving to Boise in 2017. Most business owners treat their GBP like a digital business card you fill out once and forget…
I moved to Boise in 2017 to join TSheets, and one of the first things I noticed was how differently local search worked here compared to Austin or Houston. Idaho’s smaller metro…
I get asked this question every week now: “How do I know if AEO is actually working?” The honest answer is harder than it should be. AI search platforms don’t give you…
I’ve been looking at small business websites in Idaho since 2017, and the schema situation is worse than you’d think. Half the sites have no structured data at all. The other half…
I spent three months testing what makes AI engines cite one source over another. I published identical information in different formats, tracked which versions got picked up, and…
I started optimizing for search engines in 2001. Back then, it was all about keyword density and PageRank. In 2024, I’m still optimizing for keywords and links, but now I’m also…
I started hearing the term AEO in late 2023. By mid-2024, I was testing it with my own clients here in Boise. By early 2025, it became clear this wasn’t a trend, it was a shift…
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