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Audits & Strategy

Sales Audits

A 32-point website audit that shows what's working, what's broken, and what can be improved. You get a clear picture of on-site issues, local visibility gaps, and competitive positioning.

What You Get

This is a comprehensive website audit I run to identify technical issues, local visibility problems, and competitive gaps. It covers 32 data points across your site and online presence.

You get a detailed report showing:

  • What’s working well on your site
  • What’s broken or holding you back
  • Where you stand against local competitors
  • Specific fixes to improve visibility

The audit looks at on-site SEO fundamentals (titles, meta descriptions, header tags, site speed, mobile usability), local search presence (Google Business Profile setup, citation consistency, local pack rankings), and how you compare to businesses ranking above you.

This is the same audit I use when evaluating new client sites. It’s concrete, actionable, and built for business owners who need to know what to fix first.

Who This Is For

Boise-area businesses that want a clear assessment before committing to ongoing work. You might be comparing marketing options, trying to understand why your site isn’t ranking, or just want an outside technical review.

This works for local service businesses, retail, professional services, or any business that depends on being found online in the Treasure Valley.

What Makes This Useful

No fluff. The report is structured to show you exactly what’s broken and what it costs you in terms of visibility. You get priority-ranked recommendations so you know what to tackle first.

I compare your site against the businesses ranking above you in local search. That competitive analysis shows you the specific gaps (content depth, backlink profile, technical setup) that explain the ranking difference.

The audit is designed to be understood by non-technical business owners. You don’t need to know what schema markup is to understand why it matters and what happens when you add it.

Delivered as a PDF report within 3-5 business days. Includes competitive analysis against local Boise businesses ranking above you.

Let's scope this together.

Sales Audits pricing depends on the size of your business and what we're tackling. A 30-minute call gets you a clear number.

Common questions.

What does the 32-point audit actually cover?

On-site SEO factors (page titles, meta descriptions, header structure, content quality, internal linking, site speed, mobile responsiveness), local search presence (Google Business Profile optimization, NAP consistency across directories, local pack rankings), technical issues (crawl errors, indexation problems, robots.txt, XML sitemap), and competitive benchmarking (how your metrics compare to businesses ranking above you).

How long does the audit take?

Typically 3-5 business days from the time you provide site access. You get a PDF report with findings and prioritized recommendations.

Do I need to give you site access?

Not required for the basic audit. If you want me to check Google Analytics, Search Console, or backend technical issues (server response times, database queries), then yes. Otherwise I can run the audit with public-facing data.

What happens after I get the report?

You decide. Some businesses use the audit to fix things in-house. Others hand it to their current web developer. Or we talk about working together on the fixes. There’s no obligation to buy additional services.

Is this audit specific to Boise or local businesses?

Yes. The competitive analysis looks at businesses ranking in Boise and Treasure Valley searches. The local visibility section checks your presence in Google’s local pack, Apple Maps, and citation directories that matter for Idaho businesses.

Can I get an audit for multiple locations?

Yes, but each location is a separate audit. If you have three locations, that’s three reports (one per location with localized competitive analysis).

More Audits & Strategy

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Ready when you are

Ready to talk about sales audits?

30-minute call. We talk about your business, whether this tier fits, and what the next step looks like.

Maya is my 24/7 AI assistant. She picks up, asks the right questions, and gets a call on my calendar.