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Google & Paid Ads

Display Ads Starter

Small-budget display advertising for Boise businesses. Get your brand in front of the right people on the Google Display Network, news sites, YouTube, Gmail, mobile apps, without blowing your ad spend. Perfect for monthly ad budgets up to $500.

What You Get

This is display advertising for businesses that need visibility but aren’t ready to spend thousands on ads. You get a professional Google Display campaign targeting customers by interest and behavior, not just keywords.

How It Works

I set up your Google Ads account and build a display campaign on the Google Display Network. That’s the massive network of sites, apps, YouTube videos, and Gmail inboxes where Google shows ads. Over 90% of internet users see these sites every day.

Your campaign runs on:
Content targeting: I pick up to 5 topics or keywords that match your offer. Your ads show up when people are browsing content related to those topics.
1 static image ad: a square or rectangle image with your branding and offer.
1 Google display banner: a standard banner format that runs across the network.

I optimize placements as data comes in. If a site or app isn’t converting, I pull it. If something’s working, I push more budget there.

You get:
– Weekly PPC status reports (what’s running, what changed)
– Monthly performance reports (clicks, impressions, cost-per-click, conversions if tracking is set up)
– Real-time task tracking on your BMG dashboard

What This Is Good For

Display ads work when you want to stay visible while people are browsing, not just when they’re searching. Think brand awareness, retargeting site visitors, promoting an event or seasonal offer.

This plan is for campaigns spending up to $500/month on ads. The ad spend is separate, you pay Google directly through your Ads account. My fee covers setup, targeting, creative placement, and optimization.

What You Need

A Google Ads account (I can set one up if you don’t have one). At least one piece of creative, a product photo, logo lockup, or promotional graphic. If you don’t have banner creative, we can discuss that separately.

Reporting and Transparency

You see every task I complete on the dashboard. Weekly emails with status updates. Monthly reports with performance data. No surprises, no jargon unless you want it.

Here's what actually happens.

01
Month 1

Month 1 Setup

  • Google Ads account setup (if needed)
  • Google Display Network campaign configuration
  • Content-based keyword targeting (up to 5 keywords/topics)
  • 1 image ad uploaded and configured
  • 1 Google display banner ad configured
  • Placement targeting and exclusions
  • First week monitoring and initial optimization
  • Weekly PPC status report
  • Monthly PPC performance report
02
Month 2

Month 2 Onward

  • Ongoing placement optimization (pulling low performers, scaling winners)
  • Weekly PPC status reports
  • Monthly PPC performance reports
  • Real-time task logging on your dashboard
  • Adjustments to targeting or creative rotation as needed
03
Ongoing

Ongoing (Month 3+)

Same as Month 2. Continuous optimization, weekly status updates, monthly performance reports. As the campaign matures, I refine placements and adjust bids to improve cost-per-click and conversion rates.

All plans include dashboard access, website form lead tracking, review widget, automated weekly and monthly reporting, and support via email or phone.

$122
per month

30-minute call to confirm fit. No commitment.

Common questions.

It’s Google’s network of over 2 million websites, apps, YouTube videos, and Gmail inboxes where display ads can appear. If you’ve ever seen a banner ad on a news site or a video ad on YouTube, that’s the Display Network. It reaches over 90% of internet users.

Display ads let you target people by interest, demographics, and behavior, not just search keywords. You’re reaching people while they browse, not just when they search for your product.

Businesses that want visibility beyond search ads. If you’re launching a new product, promoting an event, or just want your brand in front of potential customers while they’re online, display works.

It’s also good for retargeting, showing ads to people who’ve already visited your site. (Retargeting setup is a separate add-on.)

I reach out within 1 business day to schedule a kickoff call. We’ll go over your business, your offer, and what you want the campaign to do. Then I build the campaign and launch it. You’ll start getting weekly status emails and see tasks logged on your dashboard in real time.

The service fee is separate from your ad spend. You’re paying me to set up and manage the campaign. You pay Google directly for the ads themselves (up to $500/month on this plan). So total monthly cost = service fee + ad spend.

You get a dashboard that shows every task I complete, what targeting I set, what placements I adjusted, what bids I changed. Weekly and monthly reports show performance: impressions, clicks, cost-per-click, and conversions if tracking is in place.

Display ads don’t guarantee sales. They guarantee visibility. If someone clicks your ad and doesn’t buy, that’s on your landing page or offer, not the ad. But you’ll see exactly where your money is going.

You can use your homepage, but it’s not ideal. People clicking a display ad have a specific intent (they saw an offer or product). If they land on a generic homepage, they bounce. A dedicated landing page that matches the ad offer converts better. I can review your landing page and point out issues, but building or optimizing one is a separate service.

Yes. It’s your account. You own it. I manage it, but you can log in anytime and see what’s running.

More Google & Paid Ads

Other tiers in this category.

Ready when you are

Ready to talk about display ads starter?

30-minute call. We talk about your business, whether this tier fits, and what the next step looks like.

Maya is my 24/7 AI assistant. She picks up, asks the right questions, and gets a call on my calendar.