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Google & Paid Ads

Traffic Plan

Built for campaigns with small monthly ad spend (up to $1500/mo). You get Google Ads on the Search Network, basic conversion tracking, and everything you need to start driving paid traffic without wasting budget.

What You’re Getting

This is a Google Ads campaign for businesses that need traffic now but don’t have massive budgets to blow. You’re capped at $1500/mo in ad spend, which is plenty for most Boise businesses starting out or testing the waters.

I handle the setup, the keyword research, the ad creation, the bid management, and the ongoing tweaks. You get weekly reports so you know what’s happening, and monthly deep dives so you can see the trend.

How It Works

Month 1 is setup. I audit your site, research keywords, build out ad groups, write the ads, set up conversion tracking, and get everything linked (Google Ads, Analytics, Search Console). I also configure all the ad extensions, sitelinks, callouts, call buttons, structured snippets, location. If you add call tracking, I wire that in too.

Month 2 and beyond is optimization. I’m adjusting bids, adding negative keywords, testing new terms, pausing what doesn’t work, and watching the dashboard for patterns. Weekly and monthly reports keep you in the loop.

Why This Matters

More than 90% of people search Google before they buy. If your site isn’t showing up when they search, you don’t exist. Paid ads get you in front of them immediately. Organic SEO takes months. This starts working the day we go live.

What Makes This Work

Transparency. You see every keyword, every bid adjustment, every dollar spent. The dashboard shows real-time data, clicks, conversions, cost per lead. No smoke and mirrors.

Experience. I’ve run campaigns for Boise businesses across industries. I know what works locally and what burns budget for nothing.

Technology. The platform I use has AI-driven bid optimization and access to massive datasets that tell us which keywords convert and which don’t. That keeps your cost per click competitive.

No setup fees. You pay for the service, not for me to turn it on.

Who This Is For

Small to mid-sized businesses that need leads now. Service businesses, local retailers, event planners, niche services. If you’ve got a website and a phone that rings when customers call, this works.

Not for e-commerce with huge inventories or national brands. That needs a bigger plan.

Here's what actually happens.

01
Month 1

Month 1: Setup

  • Dashboard account creation and setup
  • Campaign kick-off call to understand business objectives
  • Create and link Google Ads account
  • Keyword research and ad group creation
  • Conversion tracking setup
  • Campaign and ad group set up
  • Google Analytics account creation, setup and linking with Google Ads
  • Google Search Console account creation, setup and linking with Google Ads
  • Google Extensions set up: Sitelinks, Callout, Call, Structured data and Location extensions
  • Call tracking setup and dashboard integration (if opted for)
  • Keyword bid management
  • Pausing underperforming keywords and adding negative keywords
  • Weekly PPC reports
  • Month 1 PPC performance report
02
Month 2

Month 2 and Ongoing Monthly

  • Keyword bid management
  • Adding relevant keywords
  • Adding negative keywords
  • Monitoring campaign progress and making adjustments
  • Weekly PPC reports
  • Monthly PPC performance report

All plans include dashboard access, website form lead tracking, review widget, automated weekly and monthly reporting, and support via email and chat.

$316
per month

30-minute call to confirm fit. No commitment.

Common questions.

Pay Per Click. You pay Google (or Bing) to show your ad when someone searches for keywords you’re targeting. You only pay when someone clicks. It’s the fastest way to get traffic to your site, because you’re buying placement instead of earning it through SEO.

Businesses that need visibility right now. If you’re not ranking organically yet, or if your competitors are outbidding you for attention, this gets you in the game. Works best for service businesses, local shops, and anyone with a clear offer and a phone number or contact form.

We’ll schedule a kick-off call within 24 hours. I’ll ask about your business, your goals, your target customer. Then I’ll get to work on keyword research and campaign setup. You’ll see the first activity in your dashboard within a few days, and the campaign goes live as soon as everything’s wired up.

This plan is $158/mo for the service. Your ad spend (up to $1500/mo) is separate, that goes directly to Google. No setup fees. You can add call tracking for $19/mo if you want to track which calls came from which ads.

You’ll have access to the dashboard where you can see clicks, conversions, cost per click, cost per lead, everything in real time. I also send weekly and monthly reports that break down what’s happening and what I’m adjusting. Plus, you’ll have login credentials to the Google Ads account itself, so you can poke around anytime.

No. Google ranks ads based on a bunch of factors, your bid, your quality score, your click-through rate, how relevant your landing page is. Higher bids help, but they’re not the only thing. The system is designed so smaller advertisers can compete with bigger budgets if their ads are more relevant. That’s good for you.

No. PPC gets people to your site. What happens after that is on you, your offer, your landing page, your follow-up. I can drive traffic. I can’t make people buy. But I can make sure the traffic is relevant, so the people clicking are actually looking for what you sell.

Landing page, 100%. People clicking your ad have high intent. They’re looking for something specific. Your homepage is too general. A landing page that matches the ad and has one clear call to action will convert way better. I can analyze your current pages for free and recommend what needs to change. If you want me to build or optimize a landing page, that’s an add-on.

Yes. You get login credentials to the Google Ads account and full access to the dashboard. You can see everything I’m doing in real time.

Email me or message through the dashboard. All services are prepaid monthly. Depending on how much work has been done that month, you might get a full refund, partial refund, or no refund. I’ll walk you through it if you need to cancel.

More Google & Paid Ads

Other tiers in this category.

Ready when you are

Ready to talk about traffic plan?

30-minute call. We talk about your business, whether this tier fits, and what the next step looks like.

Maya is my 24/7 AI assistant. She picks up, asks the right questions, and gets a call on my calendar.